Every day, each of us wakes up after a restful night to face a day filled with choices and decisions to make—even in our everyday purchases. And for many of those whochoosea Kipli mattress, it’s about making eco-friendly choices that are good for themselves and the environment. Today, we’re increasingly aware that the world around usis changing, and we try to counter this trend in our own small way through more sustainable decisions. Riding a bike instead of driving a car, choosing recycled packaging… but are we also aware of the fabrics we use for our clothes?
Nowadays, clothing is produced in different countries, using various materials and following principles and values that don’t always align with our own. Making healthier choices for ourselves and for our planet therefore means selecting products—such as our mattress or our clothes—based in part on the materials they’re made from. For the Kipli mattress, we chose EUROLATEX-certified natural latex and 100% Italian craftsmanship. But today we want to tell you about another brand that has made a choice similar to ours, but in a different field: fashion. Here’s our natural recommendation.
The Philosophy of CasaGIN
Today we want to tell you about CasaGIN, and why, thanks to them, we can have a more sustainable alternative in our closets. It all began in 2010 when the founder, Daniela Prandin, decided to take a break from the fashion industry where she worked and travel to India to discover“é.” During this time, she had the opportunity to reflect on herself and on the concept she wanted to create: a product that is authentic, innovativ, and natural.
Seven years later, Daniela is ready to introduce the CasaGIN brand to consumers—a line of everyday clothing that aligns with the eco-friendly choices many of us strive to make every day. Why start with underwear? Because, quite simply, these are the garments that come into the closest contact with the delicate parts of our bodies, and they need to be made from GIN materials:
-
Genuini: Because the weaving, dyeing, and manufacturing take place at local Italian companies
-
Innovative: because they prevent pollution and waste.
-
Natural: made from raw materials grown in an eco-sustainable manner, respecting our environment and people's health.
A shared vision between Kipli and CasaGIN
A line of thinking similar to Kipli’s. If we spend a third of our lives sleeping, why should we spend that time on a surface made of synthetic materials that are potentially harmful to our health? And if we must always wear clothing or underwear in close contact with our skin, why choose fabricsthat are harmful to us and the environment?
But CasaGIN didn’t limit itself to just underwear; it has developed lines of sportswear for men and loungewear, all OEKO-TEX® certified—meaning they are free of substances harmful to health and the environment. We at Kipli were impressed by this decision, as we found ourselves in the same position when selecting materials for our bedroom product line. Using OEKO-TEX®-certified cotton for our products represents a commitment to the environment and to the health of our customers.
Did you know that, according to a survey by the Varese-based Cotton Textile and Apparel Center (Centrocot), one in four garments sold in Italy does not comply with regulations due to the presence in the fabric of irritants and allergens prohibited by European law? 1 Kipli, CasaGIN, and other consumer-friendly companies have therefore decided to use certified materials that are safe for you and your family.
Plant Fibers and Eco-Sustainable Innovation
Continuing its innovative approach, Casa GIN has chosen to use only ecologically revolutionary plant-based fibers, such as Lenzing Modal® and Lyocell TENCEL™, derived from beech wood and eucalyptus leaves. Grown and produced in Austria,theyare certifiedas environmentally friendly and safe for human health. The cellulose fabrics used by CasaGIN are made from100%renewableand biodegradableraw materials.
Why use cellulose-based fabrics? These fibers have a very limited environmental impact compared to traditional cotton, which pollutes our planet’s soil and water 100 times more than Lenzing Modal® fibers.
Inspiration from Nature: Wood and Latex
Natural fibers and trees are a natural resource from which Kipli has also drawn inspiration for its beds. That’s why our bed is handcrafted from FSC-certified Okoumé mas, which is FSC-certified. Handcrafted in Italy and made from solid wood sourced from sustainably managed forests, nono chemicals are used in its production; it is treated only with wax.
This 100 % natural product was designed to bring nature into our bedrooms alongside the Kipli mattress, so you can spend your nights on materials that are healthier and cooler than other options on the market. CasaGIN drew inspiration from nature and beech wood for its fabrics, just as Kipli has chosen to offer its customers a bed made entirely of natural solid wood.
Conclusions
Here, then, is another company that has grown day by day by making eco-friendly choices and deciding to find an alternative to everything we see in store windows every day. Just like us at Kipli, CasaGIN has decided to offer a high-quality alternative and is committed to delivering that quality every day to everyone who chooses to makea, and consciously.