In the face of an opaque industry that has for years favored synthetic materials at the expense of our planet and our health, awareness is growing. Here’s a look at these “green” brands, which offer eco-friendly alternatives for our everyday routines.
AKa Green
aKa Green is made up of two enthusiasts, Sabrina and James, who decided to put their botanical expertise to work for everyone. Plants, which naturally purify the air, deserve to be made accessible to everyone: aKa Green offers a selection of premium plants for our homes.100% eco-friendly, aKa Green is committed to offering plants whose natural growth cycles have been respected, produced through a short supply chain, packaged in recycled materials, and transported in an eco-friendly manner... All of this is done with respect for our beautiful planet.aKa Green is also about making greenery accessible in our workspaces: the young company offers an all-inclusive service that includes plant delivery and maintenance, thanks to its team of “Green Hands” who pamper our houseplants so we don’t have to worry about them.
Wake Me Up
As we write, the cosmetics industry is already being significantly impacted by growing awareness, and, in the face of media pressure, the sector’s major companies are embarking on large-scale reformulation efforts. This is no easy task. Structurally bound by their history, it is not easy for these multinationals to find satisfactory alternative solutions, without compromising the quality of their products or their profit margins.The market is now seeing the emergence of small cosmetics brands. Well-informed and deeply convinced that it’s possible to create products that are both beautiful and good for you, these young brands are carving out a niche for themselves by offering natural products at a fair price. At Kipli, we’ve discovered a startup that seems to check all the boxes: Wake Me Up.Paris. A philosophy and values similar to those of Kipli: offer skincare and makeup products made with natural ingredients grown near the production sites. Nothing else.Yogamatata
If there’s one industry where plastic is the material of choice, it’s definitely the sports and fitness industry… Sports equipment, clothing, accessories… Market giants are driving prices down—and with them, the cost of raw materials. As a result, petroleum-based products have taken center stage. So yes, making sports accessories from natural materials costs a bit more, and production facilities are few and far between. Yet this is a challenge that two ambitious young women passionate about yoga dared to take on. In 2018, Ondine and Johanna founded Yogamatata, a brand that offers eco-friendly yoga mats. It’s a fantastic idea for eco-conscious yogis who want to practice their favorite activity while respecting the environment. To buy a yoga mat, head straight to their website!
PixPax App
We realize that the digital revolution has had its benefits: the digitization of our mail, our photos, and a mountain of paperwork that no longer clutters our desks. Yes, but…Yes, but holding a photo in your hands is still enjoyable, decorative, and practical when our digital frames run out of battery!To help us print our photos responsibly, we discovered PixPax App, a startup that offers the same experience with an eco-friendly twist: printing your photos on recycled paper. They’re a little less glossy, but we think the vintage look works really well. Want to give it a try? Click here.
GreenMa
Taking care of yourself often comes down to simple things. Making yourself a cup of tea or herbal tea after a long day, lighting a candle with a comforting scent, taking a relaxing shower, and stepping out gently scented with your favorite soap… You’ll find all these little things that make us feel good at GreenMa. GreenMa is the result of the love, sensitivity, and commitment that Cécile has always had for nature. She created this whole world in 2015, featuring products that capture the best of nature and are handcrafted in France. Naturally healthy and zero-waste, GreenMa products are eco-friendly and reflect the values we hold dear.Our favorite: the MAMA DREAM herbal tea (staying on theme), a great natural aid for a good night’s sleep.