Green tourism is a growing trend. Transparency is key, and healthy, eco-friendly bedding is a feature highly valued by the end customer. In a context where, in Europe, 90% of hotel mattresses are still made from synthetic, polluting, and harmful materials, offering natural products that guarantee optimal comfort has become a matter of urgency and meets the demand for a rapidly growing sustainable tourism sector. Today, 83% of travelers would like to make sustainable tourism a priority in the future, and 70% are more likely to book accommodations that have implemented eco-friendly measures (1). Hotels, vacation rentals, and bed-and-breakfasts—as well as student housing and daycare centers—are therefore increasingly seeking a healthy, natural alternative that respects both people and the environment. But what is the best mattress for the hospitality industry?
A mattress that appeals to a wide range of people
Unlike the end customer, who gets used to their bed and chooses it based on their preferences and body type, a traveler typically stays at an establishment for 1 to 2 nights at most. The mattress provided by the lodging must therefore satisfy as many guests as possible. Natural latex is a real asset in this regard! Its resilience combines a soft feel with firm support, and most importantly, natural latex adapts to the sleeper—not the other way around. Natural latex, especially when combined with pocket springs, absorbs movement and ensures excellent sleep independence.
A hygienic and breathable mattress
In a hotel, vacation rental, or bed-and-breakfast, guests come and go frequently and in quick succession. The mattress must therefore adapt to a wide range of conditions, including humidity and temperature fluctuations. Here again, natural latex proves to be a true ally, as it offers impeccable ventilation thanks to the perforations in its cells. Combined with pocket springs, this also results in a highly breathable mattress that wicks away moisture.Natural latex also has the added benefit of being naturally dust-mite-resistant and antibacterial. Finally, it’s worth noting that a mattress with a removable, machine-washable cover is a real plus in an environment where rooms are occupied for short periods but on a repeated basis.
A sturdy and durable mattress
Because purchasing mattresses for commercial accommodations remains a significant expense, it is important that they offer optimal durability. They should be both eco-friendly and cost-effective! Natural latex, thanks to its high elasticity, protects the pocket springs. The mattress’s comfort, density, and thickness are maintained, even after years of heavy use.
A mattress made with exceptional materials and eco-certified
End customers are looking for authenticity—a return to the basics. What if staying at a hotel or bed-and-breakfast now meant sleeping on a natural mattress that offers exceptional comfort and unmatched durability? While comfort is the top criterion when choosing a mattress—with 77% of respondents ranking it first—material composition is the second most important factor (55% of respondents) (2). Similarly, according to the 2021 Harris Interactive study, 92% of respondents believe it is a priority that the mattress they sleep on contains no substances harmful to their health, and 85% believe it should be manufactured in an environmentally responsible manner. Choosing a mattress made primarily from natural materials, produced through short supply chains, and eco-friendly is therefore a way to attract more and more customers. Bedding can serve as a distinctive competitive advantage, helping to maximize bookings for a professional lodging establishment (before the stay), improve guest satisfaction (during the stay), and boost customer ratings (after the stay).