For several years now, many players in the tourism and professional lodging sectors have been taking their environmental and societal impact into account and are thus making the shift toward sustainability. Are you, too, in the process of making your own ecological transition and contributing, in your own way, to the collective effort to preserve our planet? Discover the key eco-friendly measures to adopt in this article (responsible and sustainable purchasing, reducing waste, energy consumption, etc.). It may also be worthwhile to communicate your commitment to sustainability by raising awareness and increasing visibility among eco-conscious travelers—an approach that makes sense when you consider that 83% of travelers want to make sustainable tourism a priority in the future (Booking survey). Let’s explore a few ideas for highlighting the sustainable practices you’ve adopted.
A Few Ideas for Communicating About Your Environmental Transition
Certifications
Ideally, we recommend that you base your communications on verified and verifiable information. To do so, prioritize responsible purchasing through certifications such as“Ecocert”-certifiedcleaning products or, for your wooden furniture, FSC/PEFC certification, which guarantees the responsible management of the forests from which the wood is sourced—measures that help reduce your environmental impact.
There are many certifications to consider as part of your sustainability efforts. These certifications guarantee, for example , the quality, non-toxicity, and durability of your equipment, as well as ethical practices and respect for the working conditions of those involved in the production process. In addition to supporting your sustainability efforts, they can also be highlighted on your website or at your facility, for example.
We therefore recommend that you purchase from socially responsible brands that offer sustainable, healthy, and eco-friendly products. Several brands offer this type of product, including Kipli, which offers 100% natural latex mattresses that are particularly well-suited for hotel use and environmentally friendly.
Social Media
With their massive reach, they offer an opportunity to reach your target audience through personalized content and content curation, for example. We therefore recommend that you communicate using key metrics that speak for themselves, clear images, and results whenever possible. This will have a significant impact on your visibility and online reputation, but it’s also—and most importantly—an opportunity to reduce your use of physical materials and paper, for example.It’s also an opportunity to highlight your eco-friendly partners and explore cross-promotion. This is precisely what Kipli offers through its dedicated and personalized marketing support for the professional accommodations the brand serves. In fact, Kipli offers them various communication opportunities across different platforms—primarily digital—to raise awareness among guests and highlight the property’s commitment to sustainability.
Labels
More and more establishments that have adopted eco-friendly measures are applying for certification. Just like the eco-friendly measures themselves, the certification will increase guest satisfaction, your visibility, and the perceived value of your establishment.
Among them is the well-known eco-label *La Clef Verte*, which is the leading sustainable tourism label in France and internationally. If you meet the required criteria, pursuing certification is a highly effective way to communicate your commitment to sustainability in a credible and reliable manner; it can also be viewed as a reward for the significant efforts you’ve made.
Raising Awareness Among Your Guests
One of the criteria for the Clef Verte certification is, in fact, raising guests’ awareness of responsible consumption; this is an excellent way to involve your guests in your eco-friendly initiatives and an opportunity to offer activities as part of your service. We recommend communicating these values through tutorials and fun on-site workshops—for example, ones that highlight the unique aspects of your region—or online. This increases the likelihood that travelers will spread the word about your values on social media by sharing their experiences, for instance.