This year is off to a great start for Kipli, as our mattress was named 2020 Product of the Year in the “natural components” category. While you’re probably familiar with this award, many of you have been asking us questions about it. Find out everything you need to know about the Product of the Year award.
Product of the Year 2020
Just one year after its launch in France, the Kipli mattress was named “Product of the Year 2020.” This mattress is shaking up the bedding market and offers a sustainable and eco-friendly alternative to sleepers who are now in the know. So, what makes this mattress so special?—Neither too firm nor too soft, it’s comfortable and soft- The Kipli mattress is built to last, just like the ones of yesteryear—it’s made exclusively from natural materials: natural latex, wool, and cotton—It’s manufactured locally in Northern Italy—100% biodegradable, it’s a true alternative to synthetic mattresses that end up in landfills at the end of their life—It’s sold directly to consumers, at a fair price all year round
Who chose our mattress, and how?
To be named Product of the Year, the Kipli mattress was the subject of a consumer study conducted by Produits de l’Année, in partnership with Nielsen and TREETZ, an external and independent stakeholder. This study is based on four key criteria: Appeal, Perceived Novelty, Purchase Intention, and Satisfaction.Approximately 500 consumers from our core target audience rated our mattress based on the criteria of appeal, perceived novelty, and purchase intent. For the satisfaction criterion, TREETZ sent an anonymous questionnaire to 70 people who had ordered the Kipli mattress in 2019. Without specifying the purpose of the survey, customers were asked to share their opinions on the mattress, its comfort, and their satisfaction following their purchase. The Satisfaction score was therefore calculated based on feedback from customers who actually use our mattress on a daily basis.
A weighted average of the four scores was then calculated to determine our product’s final score. The Kipli mattress was named Product of the Year because it achieved the highest final score in its category. The various products within the same category are evaluated individually, and their results are compared anonymously. So it is you—ethical consumers, and especially our customers—who have made it possible for the Kipli mattress to win the contest! We thank you from the bottom of our hearts.
Of course,
The Kipli Team