Stand out from the crowd by offering a Kipli mattress made from natural materials.
Green tourism is a growing trend. Transparency is key, and healthy, eco-friendly bedding is a selling point that end customers value highly. In a context where 90% of hotel mattresses in Europe are still made from synthetic, environmentally harmful, and toxic materials, the availability of natural products that guarantee optimal comfort is becoming an urgent necessity and meets the demand for sustainable tourism, which is currently booming. Today, 83% of travelers want to make sustainable tourism a priority in the future, and 70% would be more likely to book accommodations that have implemented eco-friendly measures (1). Hotels, bed-and-breakfasts, and guesthouses—as well as student dormitories and daycare centers—are therefore increasingly on the lookout for a healthy, natural, and people- and environmentally-friendly alternative. But which mattress is best for professional hosts?
A mattress that most people like
Unlike a retail customer, who gets used to their bed and chooses it based on their preferences and body size, a traveler typically stays at a hotel or guesthouse for no more than one or two nights. The mattress provided by the accommodation must therefore satisfy as many guests as possible. Natural latex is a real asset in this regard! Its elasticity combines a soft feel with firm support, and above all, natural latex adapts to the sleeper—not the other way around. Natural latex absorbs movement and ensures excellent sleep independence.
A hygienic and breathable mattress
In a hotel, vacation rental, or guest room, travelers come and go frequently and at short intervals. The mattress must therefore adapt to as many conditions as possible, including humidity and temperature fluctuations. Here, too, natural latex proves to be a true ally, as its perforated cells provide excellent ventilation. Natural latex is naturally mite-resistant and antibacterial. A removable, machine-washable mattress cover is a major advantage in an environment where rooms are occupied only briefly but repeatedly.
A durable and long-lasting mattress
Since purchasing a mattress for a commercial lodging facility remains a significant expense, it is important that the mattress guarantees an optimal lifespan. It should make sense from both an environmental and economic standpoint! The mattress retains its comfort, density, and thickness, even after years of intensive use.
A mattress made with exceptional materials and certified as eco-friendly
End customers are looking for authenticity—a return to the essentials. What if, from now on, staying in a hotel or guest room meant sleeping on a natural mattress that offers exceptional comfort and unique durability? While comfort is the most important criterion when choosing a mattress—77% of respondents ranked it as their top priority—the mattress’s composition is the second most important criterion (55% of respondents) (2). According to the 2021 Harris Interactive study, 92% of respondents consider it important that the mattress they sleep on contains no harmful substances, and 85% consider it important that it was manufactured in an environmentally friendly manner. Choosing a mattress made primarily from natural materials, produced using short supply chains, and environmentally friendly is therefore a way to attract more and more customers. Bedding can be a distinctive competitive advantage that maximizes bookings for a business accommodation (before the stay), improves satisfaction (during the stay), and boosts customer reviews (after the stay).
(1) Booking.com Survey 2021.
(2) Harris Interactive Study, 2021